Hashtag Generator

Enter your niche and platform to get a ready-to-copy set of broad, niche, and long-tail hashtags.

Enter a niche or keyword, then generate a set of hashtags for Instagram.

Why mix broad, niche, and long-tail hashtags

Using only broad, high-volume hashtags means competing with millions of other posts for visibility. Using only tiny, hyper-specific ones limits your reach. A mix of all three gives a post a shot at discovery from the big tags while still surfacing to the smaller, more engaged communities that are more likely to actually follow you.

Treat these as a starting point — swap in tags you've seen perform well for your account, and always add at least one hashtag that's uniquely yours.

Frequently asked questions

Is this generator powered by AI?

No. It's a curated dataset of real, widely-used hashtags grouped by niche, plus a few long-tail variations built from the keyword you type. That means it's instant, free, and never rate-limited.

What's the difference between broad, niche, and long-tail hashtags?

Broad tags are high-volume and generic — great for discovery but very competitive. Niche tags reach a smaller, more engaged community around your topic. Long-tail tags are specific variations built from your exact keyword, with the least competition.

How many hashtags should I actually use?

It depends on the platform — the calculator shows a quick tip for whichever one you pick. In general: Instagram and TikTok tolerate more, while X and Facebook perform best with just 1–3.

Should I add my own branded hashtag too?

Yes. A hashtag unique to your brand, handle, or campaign can't be generated for you — but it's worth adding alongside these so people can find all your posts in one place.

Does this tool store what I type?

No. Your keyword and platform selection stay in your browser and are never sent anywhere.

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Schedule the post while your hashtags are fresh

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