UTM Link Builder
Add campaign tracking to any link in seconds — pick a platform, fill in your campaign details, and copy a link Google Analytics can actually attribute.
Quick fill (sets source + medium)
Enter your URL, source, and medium to build a trackable link.
Why tag your social media links
Without UTM tags, a click from your Instagram bio and a click from a scheduled Facebook post both show up in your analytics as vague "social" or "direct" traffic — indistinguishable from each other. Tagging every link you share lets you see, in Google Analytics or any tool that reads UTM parameters, exactly which platform, post, or campaign actually drove the visit.
The habit that pays off most: keep your source and medium values consistent every time. "Instagram" and "instagram" look identical to a person but split into two separate rows in your reports — decide on a casing convention (lowercase is standard) and stick to it across every link you tag.
Frequently asked questions
What are UTM parameters?
UTM parameters are small tags added to the end of a URL (utm_source, utm_medium, utm_campaign, and a couple of optional ones) that tell analytics tools like Google Analytics exactly where a click came from — which platform, which campaign, even which specific post.
Which fields do I actually need to fill in?
Source and medium are the minimum for a link to be trackable — e.g. source "instagram", medium "social". Campaign name is highly recommended so you can group results later. Term and content are optional extras, mostly used for paid search and for telling apart multiple links in the same campaign.
What should I put for source and medium?
Source is where the traffic is coming from (instagram, tiktok, newsletter). Medium is the type of channel (social, email, cpc). Use the quick-fill buttons for the common combinations, or type your own — just stay consistent across links so your analytics don't fragment into separate rows for "Instagram" and "instagram".
Does this tool shorten the link?
No. It only appends UTM parameters to the URL you already have — it doesn't create a short link. If you want a shorter link to put in a bio or on-screen text, run the tagged URL through your preferred link shortener afterward.
Does this tool store or send my links anywhere?
No. The link is built entirely in your browser and never leaves it.
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Schedule the post, then track exactly what it drove
Socialic schedules your tagged links across every platform from one calendar, so tracking your campaigns doesn't mean extra manual work.